Saturday, November 12, 2011

Are there any advantages to selling at an Acura dealership comapred to a lower priced KIA?

I have a job offer to sale cars at a KIA store and an Acura store that requires a college degree. The Kia store is full of salesman that smoke on the lot and dress very unprofessional. The Acura dealer has professionally dressed salesman and smoking on the lot is not allowed. Is the money better at higher end dealerships or is the only real advantage atmosphere?|||the acura store will pay you better in commissions. there'll be a wider profit margin between cost and retail (the gross). the cheaper a car is the less profit margin the dealer has on it. a 12000 dollar car only has around 100-300 dollars in margin in it as opposed to an acura that might have 3 or 4000 in margin. if you get paid 20% commission then you can clearly see which will pay you more.


of course, if the KIA store has a wild bonus program and you can work it properly you may be able to make the same money as the acura store but then the atmosphere comes into play.





if it was me i'd work at the acura store. just keep in mind that you'll need to know your stuff cuz the typical buyer at the acura store will be highly educated as opposed to the buyer at the KIA store.

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